Designing high quality, attention
grabbing graphics, advertisements and copy is critical to building a trusted
brand in the minds of your customers. If you want to create a memorable,
well-designed brand, here are the four secrets of award winning creative
professionals.
1. Grabbing Attention is Your First
Priority: Simply put, if people do not notice your ad when it appears on tv,
radio, online, or in print your ad’s success rate will be abysmal. According to
advertising research, 85% of your ads will never be seen, despite being shown.
Your first goal is to grab attention with every impression. Make your ads
unavoidable with vivid graphics and color schemes, controversial and relevant
copy, or anything that will shock your audience.
2. Imagery is Key: The old adage that a
picture is worth a thousand words is absolutely true when it comes to designing
marketing pieces. The human eye is drawn to images far more than it is to a
block of text. Ads that have a large graphic or photograph as their focal point
draw more glances than any other kind. However, the imagery you use must match
your business message. Otherwise you will alienate and lose prospects. Your ads
need to be consistent and uniform in the message you are attempting to send.
3. Stand Out by Offering Contrast from
Other Ads: Aside from vivid, relevant imagery, another great way to draw
attention is by designing ads so that they are dramatically different from
other ads that will be displayed with them. Design your ads so that they pop
off of the page and instantly communicates your offering.
4. Be Different: People do not want to
see run of the mill ads or lame content. Seek to provide real value to your
customers in a way that none of your competitors are currently attempting. By
being different you can create an entirely new market within which to operate.
Click Here for more information on taking your ad and marketing design to the next level with the help of the creative professional at ScreamerCo.com!
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